Richard Morrison interview.
When doing film openings, I concluded that it is better to keep simple ideas rather than overcomplicating ideas as it tends to become too complicated and hard to follow. Despite my initial reaction of thinking the more ideas and factors the better, after watching this interview and multiple different film openings I concluded simple ideas come together to create a better outcome. It is essential that the genre can be clearly seen by any aspect of the film, whether it be the title or even the very first shot. The genre is the whole reason for a film therefore it is important it is always easily seen in order to keep consistency. Linking with the genre, it is crucial that the music ties in with entire theme, target audience and more importantly the genre. If you put a completely irrelevant song, whether it has lyrics or not, it will leave the audience extremely confused and it will ruin the aimed reaction. It is imperative that your film idea and the scenes aren't completely fictional (unless that is your intention) and that they present everyday activity in an attempt to get your target audience to relate to the story. Camera shots can always be edited or tweaked using different software, with this it is important to link the effects used on the shots to your genre (e.g horror//sharp movements or tense build up). The titles and effects reflect the genre and theme to basically show you the story without directly telling the story. Richard Morrison talks about the title sequence in a film named Sweeney Todd. They use the theme of blood and Morrison goes on to explain how it acts as a metaphor. As the theme is blood they use red titles and try to incorporate the colour red as much as possible. If you start with a drawn storyboard, it is better because as the project moves on you are constantly building ideas onto that instead of just keeping it in your brain. Once it has been written down as a storyboard you allow your group members to add some more detail and rub some off if you decide it isn't good enough or relevant. Technology has moved on and this allows you to almost create the impossible and layer things in much more than just a simple way. You cannot cheat perspective on film, you must actually do it and make sure you compensate for space and everything you need in order to create this perfect set.This interview can be found here: http://www.watchthetitles.com/articles/00193-Richard_Morrison_interview
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